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She won a gold medal last summer for USA Basketball and was selected as the Gatorade California Player of the Year.

Watkins also earned the award as a freshman. She committed to USC on Tuesday.Īfter her junior season, Watkins was named the Los Angeles Times Girls Basketball Player of the Year after averaging 24.8 points and 10.3 rebounds to help lift the Trailblazers to a 30-2 record. Judea “Juju” Watkins is a five-star prospect in the Class of 2023 and a consensus five-star prospect coming out of Chatsworth (California) Sierra Canyon. That’s another thing that could help further build her NIL brand. Williams has also been vocal about pushing for social change through her brand, something more and more high school and college stars are pushing for. She dances on TikTok the same way everybody else does.’” She talks the same as everybody else does. “All my followers and supporters were like, ‘Oh my God. “People actually like who I am, so I just made sure I was who I am to social media, so I didn’t have to go out in public and act like somebody I’m not,” Williams told Just Women’s Sports. Furthermore, her On3 NIL Valuation of $550,000 puts her ahead of many of college football’s top stars. She’s also executed a long list of significant NIL deals, including from Lemon Perfect, Spalding, Gymshark and others. She’s already amassed more than 1 million social media followers, including 665,000-plus on Instagram alone. Williams has that “it factor” brands are looking for away from the court.

Heck, even LeBron James and Kobi Bryant came to watch her play a few years back. The Kansas City, Mo., native represented the United States and won gold medals at the 2022 FIBA U17 World Cup and the 2021 FIBA Americas U16 Championship. She has been team captain for all four years of high school and was named Most Valuable Player or Co-MVP each season as well. She’s a five-star recruit from La Jolla Country Day School in San Diego. Even though she just signed with Arizonalast week, Jada Williams is already one of the strongest NIL brands in all of college sports.